Work / Brand Campaign
The Bat Craft Series 2026
The story
Behind the production.
A craft-led brand film following one English willow bat from timber to tape — shot entirely in the workshop.
The challenge
Selling a handcrafted product in a market flooded with mass-manufactured bats. The story had to feel premium without losing the honesty of the workshop floor.
The approach
We built the film around the hands — planing, pressing, facing, sanding — lit for texture, graded warm and tactile. Macro shots carried the craft, while the score held the pace. Stills from the same shoot became the campaign key art.
The outcome
The series became the brand's most-watched content ever, lifting direct-to-order enquiries and framing the bat as an object, not a product.
0
Episode films
0K
Combined views
0%
More web enquiries
0
Shoot, two mediums
Credits
The crew on this one.
Creative Director
Maya Singh
Director of Photography
Lena Kaur
Editor & Colorist
Ravi Patel
Stills
Maya Singh
Next project
Player Spotlight #07 →
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