Work / Campaign
Willow Pro Launch 2025
The story
Behind the production.
A product launch film for a new range of performance bats — engineered drama for a retail moment.
The challenge
Launching a bat range into a busy retail calendar where every brand releases at once. The film had to make the new name impossible to scroll past.
The approach
We leaned into the engineering — carbon, grain and flex — shooting slow-motion strikes and macro surfaces against a dark, high-contrast grade. The cutdown split into three platform-native versions from a single master.
The outcome
The launch film hit its retail date, the pre-order window sold through, and the visual system carried into the in-store and social rollouts.
0X
Master film
0
Platform cutdowns
0%
Pre-orders sold
0
Weeks to delivery
Credits
The crew on this one.
Creative Director
Maya Singh
Director of Photography
Lena Kaur
Editor & Colorist
Ravi Patel
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